highlights

 

The Five Stages to Franchising Your Brand

The franchise development process may seem complex. There are many elements that go into a successful implementation. However, these items may be broken down into the following five basic steps:

 

Stage 1: Formalizing Your Business Concept
A review of your concept to see if franchising is your best option is the first ingredient to a successful franchise recipe. You need to make sure that your concept is

 

1. Original

2. Duplicatable

3. Profitable

 

Urban Enterprises experienced staff will provide you with the analysis you need to ensure that have the information you need to be successful in your new endeavor.

 

Stage 2: Getting Legal
Federal law requires that a franchise opportunity is disclosed in a very specific government-regulated manner, since it falls under the category of “investment” by the Federal Trade Commission. The key documents necessary for this rigorous task are the Uniform Franchise Disclosure Document and the Franchise Agreement. INTERNATIONAL FRANCHISE SOLUTIONS will not only help you create these documents to be as marketing-friendly as possible, we will guide the way through the state registration jungle, based on your current growth strategies.

 

Stage 3: Establishing Your Product
Once you decide to franchise, your product is no longer the widgets you usually sell – it is now your franchise. There are common documentation elements which are necessary to demonstrate the scope of your product, including operations manuals, personnel documentation, and customer service manuals. INTERNATIONAL FRANCHISE SOLUTIONS will help you select your necessary items and will write these manuals to your specifications.

 

Stage 4: Packaging Your Product
Marketing your franchise concept for sale will be crucial to your franchising success. INTERNATIONAL FRANCHISE SOLUTIONS brings years of selling experience to the table to ensure that the materials seen by your prospective franchisees will entice them to further review your concept.

 

Stage 5: Selling Your Product
This is where the proverbial “rubber meets the road,” the reason, after all, that you are going through this development process. You want to sell franchises. We will take charge of the sales process on an ongoing basis and plug you into our already very successful franchise sales system and continue to consult with you every step of the way to help ensure your franchising success. In addition, we have training and documentation for you, to help you through the franchise sales process – to ensure that you put your best foot forward with your prospects and get that sale.